So you’re working on a project, whether it’s creating a brand for your new company, putting together some brochures for an upcoming trade show, or re-designing your website, and the time has come to hire a freelance graphic designer. In this digital age the options are endless; there are countless designers constantly posting work on Behance, dribbble, their personal websites, deviantArt, the list goes on and on. So, how do you narrow it down to the creative that’s right for your project?
Here are a few tips to get you started on your search for the right designer:
- Style: There are a ton of talented designers out there, but each designer tends to have their own stylistic niche. It’s important to identify each designer’s style and make sure it meshes with the project you’re working on.
- Budget: While graphic designers have a wide range of styles, they also have a wide range of price ranges. You can usually gauge a designer’s cost based on the clients they work with and the level of work in their portfolio, but if you’re not sure feel free to reach out to them and ask.
- Timeline: It’s essential to make sure a designer has capacity to hit your deadlines before you kick off a project. Be sure to establish a clear timeline and make sure the designer you hire isn’t going to be overwhelmed with other projects when it’s crunch time.
- Personality: This topic is a bit more abstract, but it’s important to find a freelance graphic designer that has a personality that matches your own. If you’re the laid-back type who likes to joke around and shoot the shit from time to time, try to find a like-minded designer. You can usually tell a lot about a designer from their work as well as their tone on blogs/social media.