Here’s a recent logo design I created for Alex Biad, an up-and-coming EDM producer from Austin, Texas. To portray his music’s style to his soon-to-be fans before they even heard the first note, Alex was looking for a logo that was bold, modern, and geometric.
While sketching the initial concepts for the logo design, I quickly realized the lowercase initials ‘ab’ had a lot of potential given that (in certain styles) they are both heavily geometric letter forms (circles!), and also very close to being symmetrical. After working on some concepts that emphasized the circles of the letterforms, we decided that using something harsher with points and edges was a better fit. Enter hexagons.
For the supplemental typography, we wanted to create something that would compliment the logo and fit well with the EDM Alex is producing. I landed on a clean sans-serif that accomplished the modern feel Alex wanted to portray, and utilized alternate letterforms for the ‘A’s in order to add a sense of left-to-right motion. The ‘E’ was also converted to solid lines to continue the theme of simple geometry, as well as to emphasize the sense of motion and tension.