As graphic designers, it’s natural to be passionate about all the awesome resources we come across while browsing our favorite sites. New fonts, free vectors, icon packs… There’s a ton of free stuff out there and that’s amazing, the problem is that we freely have access to too much stuff. Read More
There are a lot of misconceptions out there about the graphic design industry, from both the client and designer side of things. Some people believe graphic designers are artists, some believe they’re simply middlemen who can bring pre-existing ideas to life (or as I like to call ’em, pixel jockeys), and some believe graphic designers are problem solvers. So what is a graphic designer, really?
This is something I’ve been doing since college, but I didn’t have a cool name for it until recently. I was reading Steal Like an Artist by Austin Kleon (a quick and fun read that I highly recommend) and came across his mention of keeping a “swipe” file.
We’re bombarded with branding everywhere we look. Companies paste up huge logos on billboards to get our attention while we drive, our clothes prominently feature the logos of the brands that make them, even the computer or phone you’re reading this on probably has a logo staring back at you. Heck, while writing this I counted 41 logos within 3 feet of me. So, when we’re constantly surrounded by all of these logos and brands, how do we know which ones are actually good? What really makes a good logo?
So you’re working on a project, whether it’s creating a brand for your new company, putting together some brochures for an upcoming trade show, or re-designing your website, and the time has come to hire a freelance graphic designer. In this digital age the options are endless; there are countless designers constantly posting work on Behance, dribbble, their personal websites, deviantArt, the list goes on and on. So, how do you narrow it down to the creative that’s right for your project? Read More