Triller Fight Club™
We're Bringing Boxing Back
Client
Triller Fight Club
Industry
Combat Sports
Entertainment
Deliverables
Brand Design
Motion Graphics
OOH Advertising
Paid Media
Social Campaigns
Web Design
Role
Art Direction
Copywriting
Design
Marketing
Overview
Triller Fight Club is a combat sports brand and event series pioneering the fusion of legendary boxing matches, concerts from the biggest names in music, and viral cultural moments.
Challenge
Launched in 2020 at the height of the pandemic, Triller Fight Club took aim at an industry that was struggling to connect with a younger audience. In a matter of weeks, we needed to launch the Triller Fight Club brand, create thousands of marketing assets, and execute a large scale event.
Goal
Our goal was to do something that had never been done before - hosting viral events that brought together legendary boxers like Tyson, Jones Jr., and Holyfield with can't miss musical performances from acts like Metallica, Snoop, and Justin Bieber. We wanted to bring boxing back while creating moments that break the internet.
Results
Tyson vs. Jones ranks in top 10 highest earning boxing PPVs in history
$160M+ revenue generated across 8 events
Best Digital First Production via SportsPro OTT Awards
1,700 - 2,000 creative assets created for each event
Multiple viral moments trending #1 worldwide
