Cura Natural Health™
Bauhaus Meets Health Brand
Client
Cura Natural Health
Industry
Health Supplements
Deliverables
Brand Design
Packaging Design
Print Design
Role
Art Direction
Design
Overview
This new brand identity for Cura Natural Health utilizes the ethos of Bauhaus design to establish a clean, minimal aesthetic that stands out on the shelf while making their products easy to use.
Challenge
The health supplement space is competitive, with many brands leaning heavily into organic brands and colors. Cura needed to clearly live in that space, while differentiating itself from the sameness of many of their competitors.
Goal
Create a timeless brand that feels as at-home on supplement shelves during the Bauhaus era as it does today.
Results
Adobe Hidden Treasures Logo Design Award
Featured by Adobe Design blog
Featured by Faktur3.de
Featured in DesignHouse’s Monthly Design magazine
