Pepsi x Rock the Vote™
A Music Event with a Message
Client
Pepsi x Rock the Vote
Industry
Entertainment
Deliverables
Motion Graphics
Print Design
Social Campaign
Web Design
Role
Art Direction
Design
Marketing
Motion Design
Overview
The Pepsi x Rock the Vote Unmute Your Voice Concert showcased some of the biggest names in music with a message - the importance of exercising your right to vote. The concert lineup featured artists like Demi Lovato, Chance the Rapper, Ava Max, Chloe x Halle, SAINt JHN, and Brett Young.
Challenge
Working with the Pepsi team, I led Triller's in-house creative agency to create a comprehensive social campaign to get viewers excited about the concert and educate them on how to tune in.
Goal
Activate young voters, educating them on the importance of voting and getting them involved in the political process.
Results
54 million+ social engagements with campaign assets
Social campaign drove over 50%+ of the event traffic
91% of concert viewers reported taking some form of action with regard to voting
51% lift in offline conversation about Pepsi
93 assets created in campaign
