XTERRA™
Dynamic On-Air Experience
Client
XTERRA
Industry
Sports
Deliverables
Brand Design
Broadcast Design
Digital Design
Motion Graphics
Print Design
Role
Art Direction
Design
Motion Design
Overview
XTERRA is an international adventure brand with a cult following of runners, mountain bikers, and endurance athletes - challenging triathletes around the world to push themselves to the limit, competing on some of the most breathtaking natural courses all over the globe.
Challenge
Rebrand XTERRA Adventures, XTERRA's award-winning adventure race TV show, to push the brand into a more modern direction while maintaining brand recognition and affinity.
Goal
Rebrand XTERRA Adventures, complete with new brand identity and broadcast package, in order to appeal to a wider audience of triathletes.
Results
Established a modern brand that resonates with a wider demographic, spanning a variety of touch points from cycling kits to their smart watch app. A new broadcast package was launched complete with show intro, transitions, and lower thirds.
